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Frequently Asked Questions
What is Reputation Management?
The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
Why is online review monitoring important?
With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.
What is Listing Presence Management and how does it help local businesses?
Listing Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.
Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Why do customer reviews matter?
Consumers often search online for a local business with recent reviews and an average review rating of at least four stars. If a business doesn’t fall into that category, there’s a good chance they’re losing potential customers to competitors. To avoid losing sales, it’s important to continuously generate positive reviews while managing the negative ones.
Why is it important to continuously generate new reviews?
For local businesses, having a steady stream of recent reviews is crucial. 73% of consumers say reviews written more than 3 months ago aren’t relevant anymore. Customers want to see reviews that relate to the business as it is today.
What is SEO? How does it work exactly?
SEO stands for Search Engine Optimization. It’s the work that goes into a website to make it appear higher in the results of search engines like Google and Bing.
Search engines like Google look at two things when evaluating your website and deciding where to rank it – RELEVANCE and TRUST. RELEVANCE is the content of a website and the code behind the scenes. If your code is optimized and the content on your site is relevant to a search, Google will move you up in the rankings. TRUST refers to how many other sites on the internet are linking back to your site. If a large number of high-quality sites are pointing to you, Google will start to trust you and move you up in the rankings.
How does SEO improve my business?
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
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Navigating this digital world has never been easier. Increase your brand awareness through the six foundational keys of a strong online presence; listings, reviews, social media, website, SEO, and digital advertising. Our product data shows you where you should prioritize your budget and efforts, saving you time and money.